ALUMINIUM 2024: Achenbach with a new concept
(c) Dr. Antonia Barten, Director Marketing Achenbach Buschhüttten
Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
Dr. Antonia Barten, Director Marketing Achenbach Buschhüttten, about ALUMINIUM 2024
The ALUMINIUM in Düsseldorf is the most important trade fair for us. This is where the who's who of the industry comes together, we meet almost all our long-standing customers and partners, but we are also always pleased to welcome new interested parties to our stand.
The main aim of the trade fair for us is therefore also the general, personal exchange with customers and business partners; on the second day of the fair, we traditionally organise a get-together with live music at our stand. Of course, it is also always a good opportunity to discuss specific projects during the trade fair.
I am particularly looking forward to the ALUMINIUM this year, as we will be presenting a completely new concept there. Achenbach is known in the industry as a supplier of first-class machines and components for rolling and processing aluminium strip and foil. With „Discover new Dimensions“, this time we want to show what else Achenbach customers can achieve with their equipment. The focus is on Achenbach Optilink, our cloud-based system for machine networking, which we use to bring production plants into the digital age to find concrete solutions to the challenges faced by customers - be it CO2 emissions, energy and resource efficiency, or process and quality issues. Customers can experience these dimensions up close in a completely new way at our trade fair stand. Of course, we will also be showcasing very specific technological innovations.
This focus reflects the relevant topics and challenges in the industry that affect the entire value chain. I also expect our competitors to focus on similar topics and developments.
