ALUMINIUM 2021 The World's Leading Trade Fair for
Aluminium and its Application Industries
28 – 30 September 2021
Exhibition Center Düsseldorf

Press releases

ALUMINIUM with new leadership team

01 October 2019


  • Goetz-Ulf Jungmichel to become new Event Director
  • Malte Seifert new project manager of ALUMINIUM in Düsseldorf
  • Michael Köhler in a central function as Sales Director 


Out into the world and back to the Rhine – this applies to both Goetz-Ulf Jungmichel (52), who returns to Reed Exhibitions as an Event Director after 17 years in the international trade fair business including eight years as the Director of “boot”, and to Michael Köhler (40) who for seven years was the Event Director for material trade fairs, now back on board again in Düsseldorf since the middle of the year after international posts in the interim at Reed Exhibitions in the USA and Austria – in a new position as the central acting Sales Director.

And also the third in the group has more than ten years of experience in the trade fair business, most recently as Senior Project Manager of "interpack", one of the largest trade fairs in the world. Malte Seifert (34) becomes the new ALUMINIUM project manager. A broad pool of experience in international brand management distinguishes him.

“With this new leadership team we are bringing together a trio that looks back on more than 40 years of expertise altogether in the international convention business and has succeeded in moving big tanker vessels over that period,” says Hans-Joachim Erbel, CEO at Reed Exhibitions Deutschland GmbH.

A metaphor which particularly fits Goetz-Ulf Jungmichel. During his time as a Director of “boot” he succeeded in charting a new course to success for this flagship during the stormy years of the financial and economic crisis bucking the general trend and managing to position the fair as the absolute market leader.

“I am also delighted that we can welcome back to their old home turf two former youngsters, Goetz-Ulf Jungmichel and Michael Köhler who received the “rough cut” at Reed, as seasoned trade-fair professionals, demonstrating the strong ties with Reed,” says Hans-Joachim Erbel.

A journey that Olaf Freier will embark upon in the opposite direction, so to speak. Because “away from the Rhine and into the world” reads the motto for Olaf Freier. The former Event Director of the materials trade fairs – successfully at the helm since 2015 – has been predominantly active in St. Albans since the beginning of the year – at the headquarters of Mack Brooks Exhibitions, a company owned by Reed Exhibitions since January.

“A change which is of central importance to the alignment, especially in view of the  international roll-out of Mack Brooks’ existing trade fairs. Olaf takes on a central function here with great responsibility. A logical step for his professional prospects,” said Hans-Joachim Erbel, who is also in the lead when it comes to the further development of Mack Brooks.

One reason why the responsibility for material trade fairs will also be realigned at management level. In future, Michael Freter will be accountable for them. Freter, who has been Managing Director of Reed Exhibitions Deutschland for eleven years now, is already in charge of four trade fairs today. 

And for Linda Hein? Also for the director and project manager of ALUMINIUM a journey begins, which will also lead her into a previously unknown world. The current manager, who joined Reed in 2006 and learned about managing a trade show here, will use her mother and her parental leave to turn to the new world..


About ALUMINIUM World Trade Fair:

The next ALUMINIUM will take place from 6 to 8 October 2020 in Düsseldorf. The organiser Reed Exhibitions expects more than 1,000 exhibitors and 27,000 visitors from 100 nations. In six exhibition halls, global players, specialists and young innovative companies will present the entire spectrum of the industry - from aluminium production to machinery and equipment for processing and end products to recycling.


Goetz-Ulf Jungmichel
Malte Seifert
Michael Köhler



Photo Goetz-Ulf Jungmichel (jpg, 800 KB)

Photo Malte Seifert (jpg, 1,8 mb)

Photo Michael Köhler (jpg, 1,1 mb)

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