The organiser of ALUMINIUM is repositioning itself: with a new name and a new visual brand identity. In addition to the trade fair business, RX will in future use its competences in the data and technology sector to support companies in their economic growth.
Hugh Jones, RX CEO, commented: “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are.”
In total, RX hosts 400 events in 22 countries and 43 industries The company is part of RELX, a global provider of information-based analytics and decision-making tools.
Further information:: www.rxglobal.com