New name, new brand identity: Reed Exhibitions becomes RX
© RX
Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
The organiser of ALUMINIUM is repositioning itself: with a new name and a new visual brand identity. In addition to the trade fair business, RX will in future use its competences in the data and technology sector to support companies in their economic growth.
Hugh Jones, RX CEO, commented: “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are.”
In total, RX hosts 400 events in 22 countries and 43 industries The company is part of RELX, a global provider of information-based analytics and decision-making tools.
Further information:: www.rxglobal.com
